Skip to main content
๐Ÿ›๏ธ

What brings you to Capitol Trace?

Choose your focus โ€” we'll customize your experience. You can explore everything and change this anytime.

Capitol Trace v1.0
SYSTEM ONLINE
CLASSIFICATION: PUBLIC
2026-07-04

Click or press any key to skip

> INITIALIZING SECURE CONNECTION...
> ENCRYPTION: AES-256-GCM โœ“
> AUTHENTICATION PROT

Click anywhere or press any key to proceed

Enter SCIF

Political Ad Tracker

2026 Midterm Cycle

Tracking billions in political advertising across broadcast TV, cable, digital, radio, and print. See who is spending, where the money flows, and which races are the most expensive in American history.

Total Ad Spend

$11.2B

2026 cycle to date

Total Ads

6,870,000

Across all platforms

States Active

50

All 50 states

Avg Cost / Ad

$1,636

Across all formats

Platform Breakdown

36.7%
20%
26%
Broadcast TV$4.1B
Cable TV$2.2B
Digital$2.9B
Radio$898M
Print$562M
Outdoor$490M

Weekly Spending Trend

Weekly spend
Latest: $762M / week
$0$191M$381M$572M$762MJan 6Jan 13Jan 20Jan 27Feb 3Feb 10Feb 17Feb 24Mar 3Mar 10Mar 17Mar 24

Top Spenders

1

Senate Leadership Fund

PACGOP
TV $268MDigital $112MRadio $32M

$412M

189,000 ads

2

Senate Majority PAC

PACDEM
TV $251MDigital $108MRadio $30M

$389M

174,000 ads

3

Congressional Leadership Fund

PACGOP
TV $172MDigital $82MRadio $20M

$274M

148,000 ads

4

House Majority PAC

PACDEM
TV $162MDigital $79MRadio $20M

$261M

138,000 ads

5

DNC

PARTYDEM
TV $108MDigital $72MRadio $18M

$198M

112,000 ads

6

RNC

PARTYGOP
TV $102MDigital $68MRadio $17M

$187M

104,000 ads

7

Elissa Slotkin for Senate

CANDIDATEDEMMI
TV $86MDigital $44MRadio $12M

$142M

68,000 ads

8

AIPAC United Democracy Project

PAC
TV $94MDigital $38MRadio $6M

$138M

52,000 ads

9

Americans for Prosperity Action

PACGOP
TV $72MDigital $48MRadio $14M

$134M

87,000 ads

10

Mike Rogers for Michigan

CANDIDATEGOPMI
TV $78MDigital $40MRadio $10M

$128M

62,000 ads

11

Priorities USA Action

PACDEM
TV $68MDigital $42MRadio $8M

$118M

64,000 ads

12

Club for Growth Action

PACGOP
TV $72MDigital $32MRadio $8M

$112M

58,000 ads

13

Ruben Gallego for Arizona

CANDIDATEDEMAZ
TV $64MDigital $34MRadio $10M

$108M

54,000 ads

14

WinSenate

PACDEM
TV $58MDigital $32MRadio $8M

$98M

48,000 ads

15

Kari Lake for Senate

CANDIDATEGOPAZ
TV $56MDigital $30MRadio $8M

$94M

46,000 ads

16

Defend American Jobs

PACGOP
TV $52MDigital $28MRadio $8M

$88M

42,000 ads

17

Jon Tester for Montana

CANDIDATEDEMMT
TV $52MDigital $22MRadio $8M

$82M

38,000 ads

18

Tim Sheehy for Montana

CANDIDATEGOPMT
TV $48MDigital $20MRadio $8M

$76M

36,000 ads

19

EMILY's List

PACDEM
TV $38MDigital $28MRadio $6M

$72M

38,000 ads

20

Saving Arizona PAC

PACGOPAZ
TV $42MDigital $20MRadio $6M

$68M

34,000 ads

Most Expensive Races

Michigan Senate

Senate ยท MI
$810M
Elissa Slotkin(DEM)
For: $248MAgainst: $186M
Mike Rogers(GOP)
For: $212MAgainst: $164M

Arizona Senate

Senate ยท AZ
$732M
Ruben Gallego(DEM)
For: $218MAgainst: $168M
Kari Lake(GOP)
For: $194MAgainst: $152M

Pennsylvania Senate

Senate ยท PA
$704M
Bob Casey(DEM)
For: $198MAgainst: $172M
Dave McCormick(GOP)
For: $186MAgainst: $148M

Wisconsin Senate

Senate ยท WI
$656M
Tammy Baldwin(DEM)
For: $192MAgainst: $158M
Eric Hovde(GOP)
For: $172MAgainst: $134M

Nevada Senate

Senate ยท NV
$594M
Jacky Rosen(DEM)
For: $178MAgainst: $142M
Sam Brown(GOP)
For: $156MAgainst: $118M

Georgia Governor

Governor ยท GA
$552M
Stacey Abrams(DEM)
For: $164MAgainst: $128M
Brian Kemp(GOP)
For: $148MAgainst: $112M

Montana Senate

Senate ยท MT
$538M
Jon Tester(DEM)
For: $156MAgainst: $138M
Tim Sheehy(GOP)
For: $132MAgainst: $112M

Ohio Senate

Senate ยท OH
$508M
Sherrod Brown(DEM)
For: $148MAgainst: $124M
Bernie Moreno(GOP)
For: $128MAgainst: $108M

North Carolina Governor

Governor ยท NC
$428M
Josh Stein(DEM)
For: $132MAgainst: $98M
Mark Robinson(GOP)
For: $112MAgainst: $86M

Texas House (TX-34)

House ยท TX
$178M
Vicente Gonzalez(DEM)
For: $48MAgainst: $36M
Mayra Flores(GOP)
For: $52MAgainst: $42M

Top 10 States by Ad Spend

1MichiganMI
$524M
2PennsylvaniaPA
$498M
3ArizonaAZ
$482M
4WisconsinWI
$456M
5GeorgiaGA
$412M
6NevadaNV
$398M
7TexasTX
$386M
8FloridaFL
$378M
9North CarolinaNC
$368M
10OhioOH
$342M

Political Advertising in America

Citizens United v. FEC (2010)

The Supreme Court ruled in Citizens United v. Federal Election Commission that the government cannot restrict independent expenditures for political communications by corporations, unions, and other associations. This landmark decision opened the floodgates for unlimited spending by outside groups, leading to the creation of Super PACs and a massive escalation in political advertising spending. Before Citizens United, total election cycle spending was around $3 billion; by 2020, it exceeded $14 billion.

FEC Disclosure Rules

The Federal Election Commission requires political committees to file regular reports disclosing their receipts and disbursements. Super PACs must disclose their donors. However, significant loopholes exist: 501(c)(4) "social welfare" organizations can spend on elections without disclosing their donors, and they can funnel money to Super PACs, creating layers of opacity. The FEC's 3-3 partisan split often prevents enforcement actions, effectively weakening disclosure requirements.

Dark Money

"Dark money" refers to political spending by nonprofit organizations that are not required to disclose their donors. These include 501(c)(4) social welfare organizations, 501(c)(6) trade associations, and some 501(c)(5) labor organizations. In the 2020 cycle, dark money groups spent over $1 billion. The true scale is likely much larger, as these organizations can transfer funds to Super PACs and other entities that do report spending, obscuring the original source of the money.

Issue Ads vs. Express Advocacy

Federal law distinguishes between express advocacy (ads that explicitly say "vote for" or "vote against" a candidate) and issue ads (ads that discuss policy issues and may mention candidates but stop short of explicit endorsement). Issue ads are subject to fewer disclosure requirements and restrictions, making them a popular vehicle for political spending that avoids FEC oversight. The line between the two is often razor-thin, with "issue ads" clearly designed to influence elections while technically only discussing policy.

527s vs. 501(c)(4)s

527 organizations (named after the IRS code section) are tax-exempt groups created to influence elections. They must disclose their donors to the IRS. Super PACs are a type of 527. By contrast, 501(c)(4) organizations are classified as "social welfare" groups. They can engage in limited political activity (typically less than 50% of their spending) without disclosing donors. This distinction is critical: a donor can give to a 501(c)(4), which then gives to a 527/Super PAC, effectively laundering the donor's identity from public filings. This is the primary mechanism behind "dark money" in American politics.

Data is illustrative and based on historical trends and projections. Actual FEC filings may differ. Sources include FEC.gov, OpenSecrets.org, and AdImpact political ad tracking.

Capitol Trace ยท Political Ad Tracker ยท 2026 Cycle